Seasoned growth leader to scale Videa’s commercial organization and strengthen partnerships as demand for dental AI accelerates

Asadorian to drive revenue strategy and operational excellence as Videa enters its next phase of growth and innovation in dental AI

BOSTON, Mass. — Nov. xx, 2025 — Videa, the leading dental AI platform, today announced the appointment of Austen Asadorian as Chief Revenue Officer. With two decades of experience scaling high-performing organizations, Asadorian will lead all revenue functions, including sales, partnerships, and customer success, as Videa enters its next phase of expansion.

Asadorian has held senior leadership roles at category-defining brands including Peloton, SevenRooms, and FranConnect. Across these organizations, he built disciplined global go-to-market systems, aligned teams around measurable outcomes, and drove sustained high-growth performance across enterprise and multi-location markets. His approach centers on creating operational clarity, strengthening culture, and delivering customer value at scale. “AI is already part of our daily lives – at home, at work, and across nearly every industry, but it still hasn’t meaningfully reached the dental chair,” said Asadorian. “That’s the gap we’re closing. My focus is on scaling our commercial organization with discipline and precision so we can help clinicians achieve the outcomes that matter most. When dentists have the right intelligence at their fingertips, they can deliver what truly counts: the best patient care and experience.”

Videa has established itself as the fastest-growing dental AI platform in North America, with 35 FDA-cleared detections, partnerships with eight of the ten largest dental service organizations (DSOs) in the U.S., and a rapidly expanding network of more than 50,000 clinicians. The company’s next stage of growth focuses on expanding its connected intelligence platform and extensive product suite, strengthening customer success, and deepening partnerships to drive adoption that delivers measurable clinical and financial impact.

“As the industry faces margin pressure, rising costs, and staffing challenges, the traditional growth levers are no longer sustainable,” said Asadorian. “The opportunity to scale already exists inside every practice. The patients are there, and the care is there, but it’s not consistently identified, communicated, or completed. That’s what excites me about Videa. We close that gap by turning data and imaging into intelligence that helps dentists deliver better care, streamline operations, and protect profitability.” 

“Austen’s experience scaling high-growth organizations and building disciplined commercial frameworks will be invaluable as Videa advances its next phase,” said Florian Hillen, CEO of Videa. “His leadership and passion for improving patient care align perfectly with our mission to make AI an integral part of modern dentistry.”

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About Videa

Videa is transforming dentistry with AI-powered solutions that help practices elevate care standards, improve productivity, and drive real business value. Videa, a comprehensive Dental AI Assistant, supports every aspect of dental care, from diagnostics and workflows to analytics and revenue optimization. Used by more than 50,000 clinicians across 50+ leading DSOs, Videa’s FDA-cleared AI analyzes over 500 million X-rays annually, delivering trusted insights that power consistent, high-quality care. Headquartered in Boston and backed by leading investors, Videa is advancing the future of dental care through responsible and real-world AI. Learn more at videa.ai and follow us on LinkedIn.